http://www.tanyageisler.com/in-support-of-settling/ Step into Your Starring Role Thu, 17 May 2012 21:54:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.tanyageisler.com/in-support-of-settling/#comment-1118 Life and Business in Medium « Business, Coaching and a Side of Tango Wed, 03 Mar 2010 18:14:17 +0000 http://tanyageisler.com/?p=1184#comment-1118 [...] post.  This normally would not be enough time for me to write a post but I am inspired to go with good enough this time around.  In fact, it is perfect as my topic today is really about good enough in a [...] [...] post.  This normally would not be enough time for me to write a post but I am inspired to go with good enough this time around.  In fact, it is perfect as my topic today is really about good enough in a [...]

]]> http://www.tanyageisler.com/in-support-of-settling/#comment-1117 Lisa Tue, 02 Mar 2010 20:32:49 +0000 http://tanyageisler.com/?p=1184#comment-1117 Super timely. I wanted to take a week to write draft copy for my new website and Deborah Hinton said "Lisa, that is WAY TOO LONG...send it to me by Wed at 5!", Thank goodness for the Deborah's of this world and thank goodness for you. You are great a reminding us all that we are all good enough all the time :) Super timely. I wanted to take a week to write draft copy for my new website and Deborah Hinton said “Lisa, that is WAY TOO LONG…send it to me by Wed at 5!”, Thank goodness for the Deborah’s of this world and thank goodness for you. You are great a reminding us all that we are all good enough all the time

]]> http://www.tanyageisler.com/in-support-of-settling/#comment-1116 admin Tue, 02 Mar 2010 13:38:28 +0000 http://tanyageisler.com/?p=1184#comment-1116 What is also possible, is that what we perceive as our own mediocre work may well be received by OTHERS as the "good stuff". It's all so gloriously subjective! What is also possible, is that what we perceive as our own mediocre work may well be received by OTHERS as the “good stuff”. It’s all so gloriously subjective!

]]> http://www.tanyageisler.com/in-support-of-settling/#comment-1115 Steve two doors down Tue, 02 Mar 2010 13:19:30 +0000 http://tanyageisler.com/?p=1184#comment-1115 Funny you should bring that aspect up. It’s pretty much been my mantra ever since I got into advertising. I remember being told by one of my teachers that in our career we would likely produce 1 to 2 awards-worthy ads, 10-15 really good ones, and hundreds and hundreds of mediocre or even bad ads. If we were really creative, we might be able to get those odds a bit higher, but probably not by much. His analogy was baseball: even the best hitters never break .400, meaning at most they hit 40% of the balls thrown at them, and of those, probably 1% (.004) are home runs. His point was not to celebrate mediocrity, of course, but to point out how much practice was needed (how many mediocre or bad ads you had to go through) to get to the good stuff. Funny you should bring that aspect up. It’s pretty much been my mantra ever since I got into advertising. I remember being told by one of my teachers that in our career we would likely produce 1 to 2 awards-worthy ads, 10-15 really good ones, and hundreds and hundreds of mediocre or even bad ads. If we were really creative, we might be able to get those odds a bit higher, but probably not by much. His analogy was baseball: even the best hitters never break .400, meaning at most they hit 40% of the balls thrown at them, and of those, probably 1% (.004) are home runs. His point was not to celebrate mediocrity, of course, but to point out how much practice was needed (how many mediocre or bad ads you had to go through) to get to the good stuff.

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