TGtv Episode 2 - Making the Ask

Okee dokee. Here's ONE THING I know about you: You don't like to ask for anything. You're the giver, right? Never the taker. And asking is so, well, gauche. Annnnnnnnd you know you need to start asking: for the business, for the support, for the meeting, for the chance, for the advice.

I've got you.

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I'm not entirely sure why we do this, but we want to have it be a lot harder than it needs to be. We imagine the ridicule, we dress rehearse for disaster, and have the escape route mapped even before we know what we want. So we don't ask, and we don't get and we don't move forward. Rock solid, yes?

Making asks is actually really quite simple.

It starts, as ever, with clarity and preparation.

To recap:

In preparation for the ask, make sure you know:

  • Who: Who has what you need? Are they accessible to you? Are they amenable to you? And if you're not sure if they're amenable to you, do you reckon they'd be amenable to your REQUEST?

  • What: What's the scop of the request? Is it reasonable? What's the benefit to them?

  • Why: Why are you making this ask?

  • When: When do you need the request by? Make sure it's reasonable and PUH-LEEZE have the drop dead date actually matter. (I once - ONCE - sweated, moved mountains, paid for childcare and lost sleep over a deadline only to discover that my submission wasn't even glanced at until a month after delivery. Serious yuck.)

In making the ask, be sure it's:

  • reasonable

  • specific

  • brief

  • respectful

  • and that YOU are confident - if there is any wishy-washyness, you may need to revisit the who, what, when or why and retool.

And in the unlikely chance that they take a pass, please know that it likely has everything to do with what's going on for them and their schedule and precious little to do with their feelings or attitude towards you.

SAY THANK YOU!!!! YIKES. For someone with such a massive value of gratitude, it seems SHOCKING that I’d leave out saying THANK YOU in the video. Don't YOU leave it out though, please! Find the most appropriate way to thank the person for their time, energy and resources (though don’t be afraid to be extravagant).


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